In an exciting change for cricket enthusiasts, Viacom18 has recently announced its acquisition of exclusive digital rights for the highly anticipated India Tour of Ireland 2023. The three-match T20I series is set to be live-streamed on JioCinema, offering fans a convenient platform to catch all the action. The tour, captained by the talented Jasprit Bumrah, will showcase India’s prowess on the international cricket stage.

Cricket fans will be treated to an engaging experience as the tour unfolds, with live broadcasts also available on Sports18 – 1, Sports18 – 1 HD, and Sports18 Khel. The matches are scheduled for August 18, 20, and 23 at the picturesque Malahide Cricket Club in Dublin.

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Viacom18’s strategic move is aligned with the changing dynamics of viewer preferences. The recent India tour of West Indies 2023, which aired on JioCinema, witnessed a remarkable shift in engagement patterns. Surpassing traditional TV platforms, the two-Test series garnered substantial viewership and concurrency.

Notably, the series achieved a peak concurrency of over 2.2 million on JioCinema, outperforming even the highly anticipated World Test Championship final between India and Australia. An impressive seven crore viewers tuned in to catch the comprehensive action-packed coverage of the all-format tour of the Caribbean on JioCinema.

Hursh Shrivastava, the Head of Strategy, Partnerships & Acquisitions at Viacom18 Sports, expressed the network’s commitment to meeting viewers’ evolving preferences. Shrivastava stated,

“Driven by the relentless rise of viewers in embracing the convenience of access and personalization to watch their favorite sports, our endeavor is to build a robust multi-sport proposition.”

The acquisition of the India Tour of Ireland’s digital rights is a testament to this commitment, offering cricket aficionados seamless access to top-notch international cricketing events.

Highlighting the significance of the upcoming T20I series, Shrivastava mentioned that it holds immense importance for Indian cricket enthusiasts. The return of Jasprit Bumrah, India’s formidable bowling spearhead, adds an extra layer of excitement. Additionally, the series serves as a platform to glimpse the next generation of Indian cricket talent in action.

To further elevate the viewing experience, JioCinema will provide multi-language coverage of the series, catering to a diverse audience. Popular languages such as Punjabi and Bhojpuri will be included in the coverage, ensuring that fans from various regions can enjoy the matches with enhanced accessibility.

Mark your calendars for August 18, when the exhilarating India vs. Ireland T20I series kicks off. The coverage is set to begin at 7:15 PM on JioCinema, Sports18 – 1, Sports18 – 1 HD, and Sports18 Khel. With Viacom18’s dedication to delivering top-quality sports entertainment, cricket enthusiasts are in for an immersive and unforgettable experience as they witness the clash of cricketing titans on the digital stage.

Ireland vs India 2023 Fixtures

August 18

1st T20I, 7:15 PM, Malahide Cricket Club, Dublin

August 20

2nd T20I, 7:15 PM, Malahide Cricket Club, Dublin

August 23

3rd T20I, 7:15 PM, Malahide Cricket Club, Dublin

By Ritik Sharma

A common man who is doing calm se kaam, a failed cricketer, still in love with it. Establishing my journey into Journalism & if you love my articles then share it with your dear ones Instagram - @ritiksharma45