YouGov Sports did the evaluation for the season played in Doha
Legends League Cricket announced that the recent LLC Masters season played in Doha, Qatar has delivered a value of INR 639 crore which is 50% more than the last season played in Muscat, Oman. The title sponsor Skyexch.net received ROI of 38X, according to YouGov Sports report.
The matches for the LLC Masters 2023 were telecast live on 9 channels of Star Sports Network, along with streaming live on Disney Hotstar and FanCode. The humongous response to LLC Masters season 2, made the T20 series the most successful season for Legends League Cricket, as the cumulative global footprint through TV, digital-social space and traditional media outlets was 1.48 billion.
With the average TV rating (TVR) of 0.38 for the season (which had 8 matches) LLC Masters season 2 in Doha is the 2nd most watched International T20 league (other than IPL) being watched in India. The 10-day tournament was held between March 10 to March 20, 2023. According to the YouGov report, Legends League Cricket delivered an ROI of INR 445 crore in the season played at Doha. World Giants, Asia Lions and India Maharajas delivered an ROI of INR 58.24 crore, 74.64 crore and 61.76 crore respectively.
The report further highlighted that television contributed maximum value accounting for INR 565 crore approx., over-the top platforms was at INR 94.8 crore, and the rest of the value came from press coverage and social media.
CEO & Co-founder of the League, Raman Raheja said, “LLC Masters has reached to almost 262 million viewers through our broadcast partners. With such an overwhelming success, we already have interests from various sponsors for the upcoming seasons. We had promised to deliver certain value to our partners and we have kept our promise. The excitement of seeing legends play again, has been a key factor of our success. Our league has refreshed memories for the cricket audience whether it was played in Doha, Oman or Indian cities. We are the second most watched T20 series after IPL in India. We are bringing in more players from the pool of recently retired players as well to build up euphoria amongst fans. We hope we will be able to deliver the best cricketing moments to our audience.”
Joseph Eapen, Managing Director, YouGov Sport said, “LLC Masters experienced a significant increase in TV ratings this season! A 91% increase is quite substantial and extremely rare, it suggests a growing interest and engagement from viewers. This surge in viewership bodes well for the tournament’s popularity and future prospects. Excellent exposure too for the sponsors, both in terms of quality of exposure and ROI”.