In a groundbreaking move, the International Cricket Council (ICC) and Amazon Prime Video have solidified a four-year partnership, granting exclusive live broadcast rights for ICC cricket in Australia through Prime Video Australia.

Cricket enthusiasts Down Under can now experience the thrill of major men’s and women’s events, including the Cricket World Cups, T20I World Cups, Champions Trophy, U19s, and the prestigious World Test Championship Final, exclusively on Prime Video.

This strategic alliance encompasses the exclusive streaming rights for a staggering 448 live matches in Australia, spanning from 2024 to 2027. The announcement comes hot on the heels of the ICC Men’s Cricket World Cup 2023, a record-breaking spectacle culminating in Australia’s triumphant lifting of the trophy.

The World Cup not only witnessed unprecedented stadium attendance but also garnered record-breaking broadcast viewership, solidifying its status as the most digitally engaging cricket event to date.

Hushidar Kharas, Head of Prime Video Australia and New Zealand, expressed enthusiasm about the partnership, stating, “The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”

Starting January 2024, this newfound collaboration ensures that Australian cricket aficionados have exclusive access to every match across elite ICC tournaments in various cricket formats through their Prime membership at no additional cost. Geoff Allardice, the head of ICC, echoed the excitement surrounding the partnership with Amazon, emphasizing the unparalleled opportunity it offers to cricket enthusiasts nationwide.

“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded men’s World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide innovative coverage of world-class cricket to more fans in Australia,”

Allardice stated in a press release.

In essence, this collaboration marks a significant milestone for cricket broadcasting in Australia, bringing the nation’s cricket fans an exclusive and accessible way to engage with top-tier ICC events over the next four years.

By Ritik Sharma

A common man who is doing calm se kaam, a failed cricketer, still in love with it. Establishing my journey into Journalism & if you love my articles then share it with your dear ones Instagram - @ritiksharma45