In 2024, women athletes will continue to dominate the global sports landscape, not just with their performances but also with their powerful brand value. Here’s a look at the
Top 10 women athletes with the highest brand value:
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1. Serena Williams
Serena Williams remains a global icon, transcending tennis with her endorsements and business ventures. Her brand value is estimated at over $250 million.
2. Naomi Osaka
Naomi Osaka has become one of the most marketable athletes globally, with endorsements from Nike, Louis Vuitton, and Mastercard. Her brand is around $200 million.
3. Simone Biles
Simone Biles, the gymnastics legend, commands a high brand value, estimated at $120 million, with endorsements from brands like Athleta, Visa, and Uber Eats.
4. Emma Raducanu
The young tennis star, Emma Raducanu, has seen a meteoric rise in her brand value, now worth $90 million, with partnerships with Dior, Tiffany & Co., and Nike.
5. Megan Rapinoe
Megan Rapinoe, the soccer star, and activist, has a brand value of $85 million, with deals with Nike, Visa, and BodyArmor.
6. Coco Gauff
At just 20 years old, Coco Gauff has already built a brand worth of $70 million, endorsing New Balance, Head, and Barilla.
7. Ashleigh Barty
Although she retired from tennis in 2022, Ashleigh Barty remains a strong brand, with a value of $60 million, thanks to her deals with Fila, Jaguar, and Vegemite.
8. Alex Morgan
Alex Morgan, one of the faces of women’s soccer, boasts a brand worth of $55 million, with endorsements from Nike, Coca-Cola, and McDonald’s.
9. PV Sindhu
Indian badminton star PV Sindhu has a brand value of $50 million, with endorsements from Bridgestone, JBL, and Gatorade.
10. Iga Świątek
Polish tennis sensation Iga Świątek rounds out the list with a brand worthof $45 million, endorsing brands like Asics, Rolex, and PZU.
These athletes are not only at the top of their respective sports but have also leveraged their success to build significant brand value. They are icons both on and off the field, shaping the future of sports and inspiring millions globally.
