Mahendra Singh Dhoni, the legendary former India captain, has recently secured the trademark “Captain Cool,” a nickname synonymous with his calm and composed leadership on the cricket field. Filed through Rithi Sports Management Pvt. Ltd. on June 5, 2025, and accepted by the Trade Marks Registry, this move grants Dhoni exclusive rights to use the phrase in various domains under Class 41 of the Trade Marks Act.
While many associate “Captain Cool” with Dhoni’s cricketing persona, this trademark opens multiple avenues for lucrative business ventures.
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Here are the Top 5 business ideas for Dhoni to make profit with ‘Captain Cool’ trademark-
1. Cricket Coaching Academies
One of the most straightforward benefits is the opportunity to establish Dhoni’s own cricket coaching academies nationwide. By leveraging the “Captain Cool” brand, Dhoni can attract young talent, providing training and nurturing future cricket stars.
Several former cricketers like Yuvraj Singh, Rohit Sharma, and others run their own academies, blending business with talent development. Dhoni’s reputation ensures a strong brand presence that can draw aspiring cricketers from different regions.
2. Restaurant and Hospitality Business
The “Captain Cool” trademark can extend into the restaurants & hospitality sector, a lucrative domain for cricketers. Inspired by brands like Virat Kohli’s One8 Commune, and Yuvraj Singh’s KOCA, Dhoni can launch themed restaurants or cafes under this brand. Such ventures capitalize on his popularity, offering fans a chance to connect with his persona while generating steady income.
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3. Sports Management Firm
Dhoni can also venture into sports management, providing services like athlete representation, event planning, marketing, and public relations. Similar to Sachin Tendulkar’s SRT Sports Management Pvt. Ltd., Dhoni’s brand can build a sports empire, managing emerging talents and sports events, thus creating a sustainable revenue stream.
4. Fintech Startup
The fintech sector offers promising opportunities. Dhoni can establish a financial investment platform under “Captain Cool,” advising clients on investments. Given his image as a calm and trustable figure, he could become the face of a fintech startup, attracting investors and users seeking reliable financial guidance.
5. Real Estate Business
Lastly, Dhoni’s massive fan following can be leveraged in the real estate market. With millions of fans in India and abroad, branding properties under “Captain Cool” can generate significant profits through property sales, rentals, or development projects. His association with the brand can attract buyers and investors eager to own a piece of his legacy.
The “Captain Cool” trademark is more than just a nickname—it’s a versatile business asset. Dhoni’s strategic use of this brand can open multiple streams of income, further cementing his legacy both on and off the field.