Bilateral international cricket is the second largest source of income for Indian cricket. The BCCI has decided to float the media rights tender after the Apex Council meeting on Sunday.
The Board of Control for Cricket in India (BCCI) will look for an answer as it prepares to tender for media rights, which will hit the market after discussions at the Apex Council meeting on Sunday. Bilateral cricket continues to be the BCCI’s gets the second largest revenue from IPL only.
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It has been learned that the BCCI is planning to float a four-year tender (2023-27) – currently five years (2018-23) – to streamline its rights in line with the International Cricket Council’s Future Tours Program (FTP) and other premium properties such as are ICC and IPL events.
As per the current FTP, the Indian team is scheduled to play 20 Tests, 21 ODIs and 31 T20Is at home, apart from multilateral events like the ICC World Cup and Asia Cup.
While they may be added to the calendar periodically, a BCCI official confirmed that there will be no major changes to the FTP, which has been contemplated with the 5-Test series against England and Australia being marked as a marquee. The ODIs and T20Is were scheduled to help India prepare for the annual ICC events scheduled for the year.
BCCI uses e-auctions as a means to get real value. The online auction process was first used during BCCI rights in 2018 and for IPL rights last year. It also has the option of reverting to closed tendering, a method used successfully by the ICC. It also needs to be decided whether to sell digital and TV rights separately or allow consolidated bids.
“We have until September before our full-fledged bilateral cricket resumes. We are in the process of negotiating with domain experts on how to put together a tender” said a board official.
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All the three leading networks – Disney Star, Viacom 18 and Sony-Zee (soon to be merged entity) are expected to be in the fray. Disney Star last held the rights for BCCI (2018–23) for ₹6,138 crore.
They also acquired the ICC rights (2024-27) for $3 billion but sub-licensed the TV rights to Zee for $1.3 billion, a source privy to the deal said. The IPL (2023–27) rights were split with Disney Star acquiring the television rights for ₹23,575 million and Viacom 18 the digital rights for ₹23,758 million.