Tata Group replaces Chinese mobile manufacturer Vivo as IPL title sponsor next year, Indian Premier League (IPL) chairman Brijesh Patel told news agencies. Vivo still has two years left in its sponsorship deal with the league and as a result, during this period, Tata will remain the main sponsor.
The BCCI secretary Jay Shah said officially in a statement, “This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100-year-old legacy and operations in more than 100 countries across six continents. The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts. We are truly happy that India’s largest and most trusted business groups has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights.”
TATA to replace VIVO as IPL title sponsor next year: IPL Chairman Brijesh Patel to ANI pic.twitter.com/n0NVLTqjjG
— ANI (@ANI) January 11, 2022
Vivo was back as IPL title sponsor in 2021 but due to speculations after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it., they wanted to transfer the rights to some suitable bidder which BCCI approved.
“The Tata group wants to be title sponsors for five years but there needs to be a bidding process in place. But the BCCI is mulling on having a Right to Match option for the Tatas in case they are interested in the next cycle,” a source stated.