In 2024, the cricketing world is not just about on-field performances but also their brand value and the influence and marketability of the players. Here are the
Top 10 cricketers with the highest brand value:
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1. Virat Kohli- $228 million
Virat Kohli remains the undisputed king of brand value. With endorsements from global brands like Puma, Audi, and MRF, Kohli’s fitness, consistency, and leadership have solidified his place as a global sports icon, being the most followed cricketer on social media sites.
2. MS Dhoni- $115 million
Though semi-retired from international cricket, MS Dhoni’s brand value remains immense. His calm demeanor and tactical brilliance continue to attract brands like Oppo, Indigo Paints, and his own business ventures.
3. Rohit Sharma- $40 million
The current Indian captain, Rohit Sharma, known for his elegant batting and calm leadership, is a favorite among brands. His endorsements with Adidas, CEAT, and other global companies have boosted his brand value, making him be at N
4. Pat Cummins- $35 million
Australian Test captain Pat Cummins is not only a force on the field but also a strong brand ambassador. With endorsements from Nike and Gatorade, Cummins’ clean image and consistent performances have increased his marketability.
5. Ben Stokes- $33 million
England’s premier all-rounder, Ben Stokes, is a brand magnet. Known for his aggressive play and match-winning abilities, Stokes endorses brands like Red Bull and New Balance, which add to his growing brand value.
6. Babar Azam- $30 million
Pakistan’s captain, Babar Azam, is the face of cricket in his country. His endorsements with brands like Head & Shoulders and Oppo reflect his rising global appeal and leadership qualities.
7. Kane Williamson- $28 million
New Zealand captain Kane Williamson, known for his calm demeanor and consistent performances, is a favorite for brands like Gillette and Rockit. His humble personality adds to his strong brand value making him stand at 7th position in the list.
8. Jasprit Bumrah- $25 million
India’s pace sensation, Jasprit Bumrah, has made a significant impact both on and off the field with his exceptional wicket taking and economical bowling abilities. Endorsements with brands like Zaggle and OnePlus reflect his growing influence and brand appeal, making him 8th in the list.
9. Jos Buttler- $24 million
England’s wicketkeeper-batsman, Jos Buttler, has seen his brand value rise with his dynamic performances. His partnerships with brands like Adidas and Vitality have made him a marketable player globally.
10. David Warner- $23 million
Australian opener David Warner continues to be a strong brand in cricket. Despite controversies, his endorsements with Gray-Nicolls and others highlight his appeal and marketability.
These active cricketers have transcended the sport to become global icons, influencing millions of fans worldwide. Their brand value is not just a reflection of their on-field prowess but also their off-field personalities, making them some of the most marketable athletes in the world. As they continue to excel, their influence and brand value are set to grow even further.
