Viacom18 secures BCCI media rights, emerging victorious for TV and digital broadcast

Viacom18, a prominent media conglomerate, has successfully secured the coveted television and digital broadcasting rights for international cricket matches set to take place in India over the next five years, encompassing the 2023-2028 period. This strategic move solidifies Viacom18’s position in the sports broadcasting landscape. Under this arrangement, Sports18, a Viacom18 subsidiary, will be the … Continue reading Viacom18 secures BCCI media rights, emerging victorious for TV and digital broadcast